Based in San Francisco, Lisa comes to the Bateman Group with more than 14 years of experience in technology-focused journalism, public relations and market research. She has focused primarily on introducing emerging US and internationally based companies to the North American market. Passionate about technology, Lisa has domain knowledge in multiple areas, including network and performance management, Web analytics, database virtualization and cloud computing. At the Bateman Group, she counsels her clients on communications strategy and company positioning while pushing her teams to deliver exceptional results. Currently, Lisa leads the account teams for Heroku, Adchemy, The Open Group, Cambium Networks and MemSQL.
Prior to joining the Bateman Group, Lisa was an analyst at the Yankee Group in Boston, a technology market research firm, as a member of the Internet Business Strategies and Internet Market Strategies teams. While at Yankee, Lisa researched how B2B and B2C companies used the Internet to increase their presence online, with a special focus on Web measurement and ROI, content, and trends in business and consumer use. Before becoming an analyst, Lisa spent many years working Boston-based public relations firms, Brodeur Worldwide and the Neva Group (now Weber Shandwick). She has also spent a number of years in academia, teaching at Emerson College, and holds multiple graduate degrees in teaching and English/writing-related disciplines.
Swedish Trade Council